From one milk cart in Muzaffarpur in 2020 to a raw milk supply chain we built from the ground up, now serving Bengaluru.
Patented Milk Management System · Indian Patent No. 597197, granted July 2026
A hyperlocal, plastic-free milk delivery system using our innovative cart.
Aug 2020First doorstep delivery, in Muzaffarpur, Bihar
33,500+Households served through the Milkvilla app
50K+Downloads of the Milkvilla app on Google Play
5,900Active households a month (September 2026)
45 lakhLitres delivered without plastic packaging
2,350Farmers who have supplied us since 2020
₹21 Cr+Paid to farmers for their milk
4.4 ★Average of 2,015 customer ratings; 85% give 4 or 5 stars
Milkvilla Private Limited · CIN U52399BR2021PTC050544 · Muzaffarpur, Bihar and Bengaluru, Karnataka · prepared by the management
A. The founder story
Built by engineers who grew up around a dairy
Mannu Jee
Founder & Director
Marine engineer; left the merchant navy to build Milkvilla
Aman Jee
Founder & Director
IIT Patna EE dropout; built our patented milk management system and the whole tech stack
Dhananjay Kumar
Founder & Director
Years of running a dairy farm in Muzaffarpur
Piyush Chachondhia
Founder & Director
Ex-merchant navy; leads finance and growth
Prashant Gyan
Founder & Director
Serial cloud-tech founder (InfraGuard.io, ShipSmith); ex‑Oracle and SoftwareONE
Milkvilla grew out of a family dairy in Rampur village near Muzaffarpur, Bihar. Brothers Mannu Jee and Aman Jee grew up watching good milk lost to curdling and poor handling. Mannu became a marine engineer in the merchant navy, where he saw how cold chains keep perishable cargo fresh; Aman studied electrical engineering at IIT Patna. Mannu left a ₹3.5 lakh-a-month job at sea to come home and build Milkvilla with Aman.
Their first product was technology: an app-controlled, Bluetooth-enabled milk dispenser on a cart, designed and built in-house by Aman. It grew into our Milk Management System, now protected by an Indian patent (no. 597197, granted July 2026). The customer orders on the Milkvilla app and the cart pours the exact quantity straight into the customer's own vessel, with no plastic packet. The first delivery went out in Muzaffarpur in August 2020, and from September 2020 milk has been bought directly from village farmers, tested and chilled the same day.
From 2022 the carts also served Patna, and franchise partners piloted them in Uttar Pradesh, Chandigarh and Odisha. In July 2024 Milkvilla opened its own hub in Bengaluru: A2 milk from desi cows on Karnataka farms, chilled to 4°C and tested, delivered by electric vehicles in reusable steel cans within about 12 hours of milking.
Today Milkvilla serves about 5,900 households a month (September 2026), 2,300 of them in Muzaffarpur, with revenue of ₹98.9 lakh in September and positive EBITDA in every month of 2026-27 so far. The ₹30 crore plan takes the Bengaluru model to ten hubs across the city.
B. The journey
Six years of building, city by city
2020-21Where it began
Aug 2020Launch
First doorstep delivery
From an app‑controlled milk cart in Muzaffarpur, Bihar
Sep 2020Farmers
Milk straight from farmers
First milk bought directly from villages around Muzaffarpur
2021Company
Milkvilla Private Limited
Company incorporated in Bihar
2022Building the model
Feb 2022Funding
Startup India Seed Fund
Agreement signed in February 2022; ₹20 lakh received in two tranches
Company‑run hub, electric vehicles, A2 milk in reusable steel cans
May 2025Press
Times of India feature
Its video has been viewed about 1.3 lakh times on YouTube
2026Scale and profit
Mar 2026Revenue
₹10.15 crore revenue
FY 2025‑26, audited accounts
May 2026Focus
Focus on two cities
Patna paused to focus on Bengaluru and Muzaffarpur
Jul 2026Patent
Patent granted
Indian patent no. 597197, valid for 20 years from May 2022
Sep 2026Revenue
₹98.9 lakh in a month
EBITDA positive every month of 2026‑27; about 5,900 active households
NextThe plan
By Mar 2027Plan
₹15 crore equity round
To build ten delivery hubs across Bengaluru
Oct 2028Plan
₹100 crore run‑rate
About ₹8.5 crore a month; ₹98 crore in FY 2028‑29 and ₹148 crore in FY 2029‑30
C. Our supply chain
A raw milk supply chain, built from the ground up
Raw milk is never boiled or processed in a plant, so it is only as good as every hour and every degree between the cow and the customer. So we built a new, scalable supply chain for it ourselves, every step from the village to the doorstep, together with the software that runs it.
Step 1Collection at the farmer's home
We collect milk at each farmer's home, and every farmer's milk is tested on the spot for fat and SNF, even if it is just one litre. It is priced on a rate chart and paid straight into the farmer's bank account.
Collection app · farmer app · testing machines
Step 2Chilling
Milk is chilled to 4°C within minutes at cooling points near the villages, so it stays fresh without any processing.
Micro cooling hubs
Step 3Testing
Tested for fat, SNF, adulterants and antibiotics before it leaves, with daily micro testing.
Test records linked to every batch
Step 4Cold-chain transport
Insulated tankers carry the milk overnight to our Bengaluru hub, temperature-monitored the whole way.
Tankers and hub vans
Step 5Hub chillers
At the hub the milk is stored in chillers until it is loaded into our proprietary milk delivery vans.
Hub chillers and stock system
Step 6Doorstep delivery
Our electric vans carry our app-controlled dispenser, part of our patented Milk Management System. At the customer's doorstep the milk is dispensed into a reusable steel can and delivered as good as fresh, within about 12 hours of milking. Deliveries run in morning and evening slots, so customers pick the time that suits them; no plastic touches the milk at any stage.
Customers order, pause and pay in the Milkvilla app. Weekly ratings and WhatsApp support close the loop: an AI assistant answers first and hands over to our team whenever a person is needed.
Android and iOS apps · wallet · CRM · AI WhatsApp assistant with human escalation
Technology we built ourselves
Farmer appCollection appDelivery-partner appEmployee appCustomer apps (Android, iOS)Routing engineOperations dashboard and CRMDispenser hardware, firmware and IoTAccountingMarketing platformB2B platformAI platform
D. In our customers' words
What families tell us
Amazing quality of milk … you guys are doing amazing work. Loved the quality of paneer and milk I told everyone around me
Customer in Bengaluru since July 2025 · WhatsApp, August 2025
Excellent taste. After a very long time good Rasogolla. Taste of purity indeed! Incidentally we are from Bengal.
Customer in Bengaluru since March 2025 · WhatsApp, July 2025
Milk is good. Coffee with this is good aroma and tasty. Keep this quality. My best wishes
Customer in Bengaluru since February 2026 · WhatsApp, February 2026
Its is good am very happy with the quality and zero wastage concept got the tumbler and gave it back
Customer in Bengaluru · WhatsApp, April 2026
Looking good in thickness as well as the tastes and quantity is good
Customer in Muzaffarpur since August 2026 · WhatsApp, August 2026
Its all together a good and sincere effort … please keep it up. All the best in days ahead.
Customer in Muzaffarpur since September 2026 · WhatsApp, September 2026
Awesome products ..awesome delivery. You r the best in the business.
Customer in Bengaluru since May 2025 · WhatsApp, May 2025
Quality&Delivery System is very good & Exelent
Customer in Bengaluru since June 2026 · WhatsApp, June 2026
They deliver fresh, high-quality raw milk to my doorstep every morning with their nice music playing…
Samrat S. · Google Play review, five stars, June 2026
I have purchase milk for my baby from last 4 month from Milkvilla and the quality of milk is pure and healthy
anik m. · Google Play review, five stars, October 2025
WhatsApp quotes are customers' own messages to Milkvilla, unedited apart from spacing and emoji (… marks a cut); names are withheld. Google Play quotes are public reviews.
D. In our customers' words
How customers rate us
+40
Net Promoter Score · All respondents822 customers who answered
56%
28%
16%
Promoters (9-10)Passives (7-8)Detractors (6 or below)
+43
Net Promoter Score · Regular customers578 customers with milk on 10 or more of the previous 30 days
59%
26%
16%
Promoters (9-10)Passives (7-8)Detractors (6 or below)
In-app survey in Bengaluru, 7-12 October 2025: "On a scale of 1 to 10, how likely would you be to recommend Milkvilla to a friend or colleague?" NPS = share of promoters (9-10) minus share of detractors (6 or below), on a scale from -100 to +100. Regular customers had been with us for at least a month.
40%
of regular customers would be extremely or very disappointed without our raw milk910 regular customers answered; 40% is the usual bar for product-market fit
20%
20%
22%
16%
22%
Extremely disappointedVery disappointedA little disappointedNot a big deal"Wait... you give raw & fresh milk?"
In-app survey in Bengaluru, 25 September - 10 October 2025: "How would you feel if raw & fresh milk wasn't around for a bit?" Across all 1,556 respondents the share was 38%. Leaving out the regular customers who answered "Wait... you give raw & fresh milk?", it is 52%.
Share of ratings that are 4 or 5 stars
Weekly rating in the app1,099 ratings · average 4.5
89%
After a one-off app order787 ratings · average 4.3
Most of the drop-off happens in the first three months, as families try us. Those who stay become steady, daily customers who take more milk over time, so almost half of today's revenue comes from households that have been with us for over a year. Bengaluru and Muzaffarpur follow almost the same curve, two very different cities, which is why we expect new hubs to behave the same way.
App customers in Bengaluru and Muzaffarpur whose first paid raw-milk delivery was between July 2024 and September 2026, from our delivery platform. A household counts as buying in a month if it had at least one paid delivery; free samples are excluded, and so are walk-up customers at our Muzaffarpur carts. Litres per household are averaged over households buying in that month.
E. Our farmers
Milk bought straight from the village
2,350Farmers who have supplied Milkvilla since 2020
₹21 Cr+Paid to farmers for their milk
357Farmers supplying in September 2026: 1.31 lakh litres
39%Of them women, by registration or bank account (estimate)
In Bihar, Milkvilla buys milk directly from smallholder farmers around Muzaffarpur, collected at their homes. Since September 2020, 2,110 farmers there have supplied 32.7 lakh litres and been paid ₹13 crore; every farmer's milk is tested for fat and SNF on the spot, even a single litre, and paid on a rate chart straight into a bank account. In Karnataka, Bengaluru's milk comes from 49 farmer suppliers (September 2026).
Across Bihar and Karnataka, 2,350 farmers have supplied Milkvilla since 2020 and been paid more than ₹21 crore. In September 2026, 357 farmers supplied 1.31 lakh litres and were paid ₹56.4 lakh, an average of ₹43.12 a litre. About 39% of them (138) are registered in a woman's name or are paid into a woman's bank account (estimated from names).
From the farm to your door
A2 milk from free-grazing desi cowsTested every day before it leavesZero plastic: steel cans and the customer's own vesselApp-controlled carts and electric delivery vehicles
Our story
